Our pledge

The Life Trust Foundation has been established to raise public awareness and understanding of the financial implications of increasing longevity. We aim to deliver new thinking to drive change and encourage people to plan ahead for the possibility of living longer.

We set out to:

• Educate and raise awareness amongst the public, and in particular businesses, of longevity trends so that preparations are made now to cope with the financial issues and challenges of living a longer life
• Increase the body of knowledge concerning the financial impact of longevity through research and active projects
• Influence key business decision makers to address more effectively the financial issues for society that arise from people living longer
• Act as a central point for all other industry groups and associations to raise the profile of the financial aspects of longevity, in co-operation with the wider longevity debate
• Influence the way that the financial services industry responds to the challenges and opportunities of longevity through innovation.

The Foundation has applied for Charitable status through the Charity Commission and the application is currently being processed and awaiting approval.